Terms of Service

Last Updated: 15 June 2026

1. Introduction and Acceptance

These Terms of Service ("Terms") govern your access to and use of the website, platform, and services provided by H&T GAMING ("we", "us", or "our"), accessible at hntgaming.me.

By accessing our website or using our services, you agree to be bound by these Terms, our Privacy Policy, and our Data Processing Addendum (where applicable). If you do not agree to any part of these Terms, you must immediately cease use of our website and services.

2. Description of Services

H&T GAMING is an advertising technology company that provides the following services to digital publishers:

  • Google Ad Manager (GAM) and Google AdX integration and management.
  • Header bidding implementation and optimisation (Prebid.js and managed solutions).
  • Ad operations management, yield optimisation, and ad inventory consulting.
  • Programmatic advertising solutions for web, mobile app, and Connected TV (CTV) platforms.
  • Invalid traffic (IVT) monitoring and compliance support.
  • Ad technology infrastructure, including smart ad refresh and adaptive lazy loading.
  • Publisher onboarding for MCM (Multiple Customer Management) partnerships.

3. Eligibility

You must be at least 18 years of age and have the legal capacity to enter into binding contracts to use our services. If you are using our services on behalf of a company or organisation, you represent and warrant that you have the authority to bind that entity to these Terms.

4. Publisher Obligations

If you are a publisher using our monetisation services, you agree to:

  • Comply with all applicable Google Publisher Policies, including content policies, ad placement policies, and traffic quality requirements.
  • Maintain high-quality, original content that does not constitute Made-for-Advertising (MFA) inventory.
  • Not engage in, facilitate, or tolerate invalid traffic, click fraud, impression fraud, or any form of artificial inflation of ad metrics.
  • Implement and maintain an accurate ads.txt file authorising H&T GAMING and its demand partners.
  • Provide accurate website ownership and traffic information during the onboarding process.
  • Not modify, remove, or interfere with ad tags, scripts, or code provided by H&T GAMING without prior written approval.
  • Maintain compliance with all applicable data protection laws, including GDPR, UK GDPR, and CCPA, and implement appropriate consent mechanisms (e.g., Consent Management Platforms).

5. Account Management

Certain services require account registration and approval. You are responsible for:

  • Maintaining the confidentiality of your account credentials.
  • All activities that occur under your account.
  • Promptly notifying us of any unauthorised access to your account.

Account operations, including approvals, configuration, and revenue management, follow Google's guidelines for both Managed Account (MA) and Managed Inventory (MI) structures. H&T GAMING reserves the right to reject or terminate publisher accounts that do not meet our quality standards or Google's eligibility requirements.

6. Revenue and Payments

Revenue sharing arrangements and payment terms are governed by the individual Publisher Agreement between H&T GAMING and each publisher. General terms include:

  • Revenue share percentages are specified in your Publisher Agreement and may vary by service type.
  • Payments are made on a Net-60 basis following the end of each calendar month, unless otherwise specified in your agreement.
  • Minimum payment thresholds may apply. Amounts below the threshold are carried forward to the next payment cycle.
  • H&T GAMING reserves the right to withhold or adjust payments in cases of suspected invalid traffic, policy violations, or clawbacks imposed by demand partners.
  • Publishers are responsible for providing accurate payment information and for any applicable taxes on revenue received.

7. Intellectual Property

All content, trademarks, logos, software, code, scripts, documentation, and materials on the H&T GAMING website and platform are the exclusive intellectual property of H&T GAMING and are protected by applicable copyright, trademark, and intellectual property laws.

You may not reproduce, distribute, modify, create derivative works from, publicly display, or commercially exploit any of our intellectual property without our prior written consent. Ad serving scripts and tags provided to publishers are licensed solely for the purpose of displaying advertisements on authorised properties and may not be reverse-engineered, decompiled, or used on unauthorised domains.

8. Prohibited Conduct

You agree not to:

  • Use our services for any unlawful purpose or in violation of any applicable laws or regulations.
  • Generate, encourage, or facilitate invalid traffic, including but not limited to bot traffic, click farms, ad stacking, or pixel stuffing.
  • Place advertisements on websites containing illegal content, hate speech, adult content, violent extremism, or content that violates Google's content policies.
  • Attempt to gain unauthorised access to our systems, networks, or other users' accounts.
  • Interfere with or disrupt the integrity or performance of our services or third-party data.
  • Misrepresent your identity, website ownership, or traffic sources.

9. Termination

Either party may terminate the service relationship by providing 30 days' written notice. H&T GAMING reserves the right to immediately suspend or terminate your access without notice if:

  • You violate these Terms or any applicable Google Publisher Policy.
  • Invalid traffic or fraudulent activity is detected on your properties.
  • Your account is suspended or terminated by Google.
  • You engage in conduct that may expose H&T GAMING to legal liability.

Upon termination, all outstanding revenue earned prior to termination will be paid according to the standard payment schedule, less any deductions for invalid traffic or policy violations. You must remove all H&T GAMING ad tags and scripts from your properties within 7 days of termination.

10. Disclaimer of Warranties

Our services are provided on an "as is" and "as available" basis without warranties of any kind, whether express, implied, or statutory. H&T GAMING does not warrant that our services will be uninterrupted, error-free, or free of harmful components. We do not guarantee specific revenue amounts, CPM rates, fill rates, or ad performance metrics. Past performance is not indicative of future results.

11. Limitation of Liability

To the maximum extent permitted by applicable law, H&T GAMING, its directors, officers, employees, agents, and affiliates shall not be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages, including but not limited to loss of revenue, profits, data, business opportunities, or goodwill, arising out of or in connection with your use of our services, regardless of the theory of liability. Our total aggregate liability for any claims arising under these Terms shall not exceed the total amount of revenue share payments made to you by H&T GAMING in the twelve (12) months preceding the event giving rise to the claim.

12. Indemnification

You agree to indemnify, defend, and hold harmless H&T GAMING and its directors, officers, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or related to: (a) your violation of these Terms; (b) your violation of any applicable law or third-party rights; (c) your website content; (d) invalid traffic originating from your properties; or (e) any dispute between you and a third party relating to your use of our services.

13. Confidentiality

Each party agrees to keep confidential any non-public information received from the other party, including but not limited to revenue data, pricing, business strategies, technical specifications, and proprietary technology. This obligation shall survive termination of the service relationship for a period of two (2) years.

14. Force Majeure

Neither party shall be liable for any failure or delay in performing its obligations under these Terms due to circumstances beyond its reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, pandemics, government actions, power failures, internet disruptions, or third-party service outages (including Google platform outages).

15. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of England and Wales.

Any dispute arising out of or in connection with these Terms shall first be attempted to be resolved through good-faith negotiation between the parties. If the dispute cannot be resolved within 30 days, it shall be submitted to the exclusive jurisdiction of the courts of England and Wales.

16. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving its original intent.

17. Entire Agreement

These Terms, together with the Privacy Policy, Data Processing Addendum, and any individual Publisher Agreement, constitute the entire agreement between you and H&T GAMING regarding your use of our services. These Terms supersede any prior agreements, communications, or understandings, whether written or oral.

18. Modifications

H&T GAMING reserves the right to modify these Terms at any time. Material changes will be communicated via email to registered publishers or by posting a prominent notice on our website at least 14 days before they take effect. Your continued use of our services after the effective date constitutes your acceptance of the modified Terms.

19. Contact Information

For questions or concerns regarding these Terms, please contact us: