Header Bidding

Maximize Revenue with
Advanced Header Bidding

Increase competition and CPMs with real-time programmatic bidding. 15+ SSP integrations, <150ms latency, and Prebid.js optimization.

Get Started How It Works
35-45%

Revenue Increase

<150ms

Average Latency

15+

SSP Partners

95%+

Fill Rates

How Header Bidding Works

1

Page Load

Prebid.js wrapper loads on page load, initiating simultaneous bid requests to all SSPs

2

Bidding

Multiple SSPs bid in parallel before the ad server call, maximizing competition

3

Winner Selection

Highest bid wins and is sent to Google Ad Manager for final serving

Header Bidding Features

Prebid.js Integration

Latest Prebid.js v8+ wrapper. Client-side and server-side support. OpenRTB 2.5 protocol.

  • Prebid.js v8+
  • OpenRTB 2.5
  • Client & Server
  • Dynamic timeouts

15+ SSP Partners

Access to premium demand through leading SSPs and ad exchanges.

  • Google AdX
  • PubMatic
  • OpenX
  • Index Exchange

Latency Optimization

<150ms average latency. Dynamic timeout management. Performance-first architecture.

  • <150ms latency
  • Dynamic timeouts
  • Async loading
  • Minimal impact

Revenue Analytics

Granular reporting by SSP, placement, and device. Real-time performance tracking.

  • By SSP breakdown
  • Revenue analytics
  • Real-time data
  • Custom exports

Automatic Optimization

AI-powered optimization of bidder selection, timeouts, and floor prices.

  • Auto floor prices
  • Bidder selection
  • Timeout optimization
  • A/B testing

Mobile Optimized

Lightweight implementation. Mobile-first design. Minimal data usage.

  • <50KB payload
  • Mobile-first
  • Low data usage
  • Fast 4G/5G

SSP Partners

Access premium demand through leading supply-side platforms

Google AdX
PubMatic
OpenX
Index Exchange
Rubicon Project
AppNexus
Criteo
Magnite
TripleLift
Sharethrough
Sovrn
33Across

Implementation Options

Client-Side Header Bidding

Technology:

  • • Prebid.js wrapper in page header
  • • JavaScript-based bidding
  • • Browser-side execution

Benefits:

  • • Full control over bidder selection
  • • Real-time bidder performance data
  • • Easy to customize and optimize

Server-Side Header Bidding

Technology:

  • • Prebid Server (hosted)
  • • Server-side execution
  • • Minimal client-side code

Benefits:

  • • Lower latency (<100ms typical)
  • • Better ad blocker resistance
  • • Reduced client-side load

Ready to Maximize Your Revenue?

Join publishers seeing 35-45% revenue increases with header bidding and advanced programmatic optimization.

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