Technology Stack

Professional
AdTech Infrastructure

Advanced technology stack powering 600+ publishers. Header bidding, AI optimization, real-time analytics, and sub-150ms latency.

Core Technology Stack

Built on industry-leading platforms and protocols

Header Bidding

Prebid.js v8+ with 15+ SSP integrations. Client-side and server-side support.

  • Prebid.js v8+
  • OpenRTB 2.5
  • Optimized performance
  • 15+ SSPs

Ad Server

Google Ad Manager 360 integration. Programmatic guaranteed and open auction.

  • GAM 360
  • Programmatic Guaranteed
  • Open Auction
  • First-Price

Smart Refresh

AI-powered viewability-based refresh. Real-time optimization engine.

  • Viewability tracking
  • Frequency capping
  • Performance thresholds
  • Auto-optimization

AI Optimization

Machine learning algorithms for placement, timing, and format optimization.

  • ML placement
  • Predictive analytics
  • A/B testing
  • Heatmap analysis

Analytics Platform

Real-time dashboard with granular reporting. Custom segments and exports.

  • Real-time data
  • Custom segments
  • Revenue analytics
  • API access

IVT Protection

Proprietary bot detection. Real-time filtering. Low average IVT rate.

  • Bot detection
  • Fraud prevention
  • Real-time filtering
  • Low IVT

Infrastructure & Performance

Performance Benchmarks

Viewability Rate 70%+

Average across all placements

Page Load Impact <50ms

Minimal impact on Core Web Vitals

Uptime 99.99%

Professional reliability

Infrastructure

Cloud Infrastructure:

  • • Global CDN
  • • Multi-region deployment (US, EU, APAC)
  • • Auto-scaling infrastructure
  • • DDoS protection & security

Data Processing:

  • • Real-time event processing
  • • GDPR/CCPA compliant data handling

Integration Partners & APIs

Google AdX
Ad Exchange
Prebid.js
Header Bidding
Google Ad Manager
Ad Server
PubMatic
SSP
OpenX
SSP
Index Exchange
SSP
Rubicon
SSP
Magnite
SSP

Security & Compliance

Data Encryption

End-to-end encryption. TLS 1.3 for all data in transit. AES-256 for data at rest.

Privacy Compliance

GDPR, CCPA, LGPD compliant. Consent management integration. Privacy by design.

Security Standards

Industry best practices. Regular security audits and monitoring.

Access Control

Role-based access control. Multi-factor authentication. Audit logging.

IVT & Fraud

Proprietary bot detection. Real-time filtering. Fraud prevention.

Legal Compliance

ads.txt enforcement. sellers.json transparency. IAB standards compliant.

API & Developer Tools

RESTful APIs and developer resources for custom integrations

REST API

Features:

  • • Revenue analytics endpoints
  • • Real-time reporting API
  • • Webhook notifications
  • • OAuth 2.0 authentication
GET /api/v1/revenue
Returns revenue metrics

Documentation

Resources:

  • • API reference documentation
  • • SDK libraries (JavaScript, Python)
  • • Integration guides
  • • Code examples & tutorials
View Documentation

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