Ad Revenue Built for
News & Editorial
High-viewability ad placements, header bidding, and real-time optimization engineered for fast-paced newsrooms. Protect Core Web Vitals while maximizing every impression.
Revenue Uplift
Viewability Rate
LCP Impact
SSP Partners
Challenges We Solve
News publishers face unique monetization hurdles — we address each one with purpose-built technology.
Core Web Vitals
Ad tags that slow page load kill rankings. Our asynchronous tag architecture keeps LCP, CLS, and INP within Google's thresholds.
Ad Density & UX
Too many placements trigger Better Ads Standards violations. We balance ad density with revenue through viewability-optimized layouts.
Brand Safety
Breaking-news pages often get blocked by advertisers. Our category-level controls and contextual signals maintain fill rates on sensitive content.
Our Solutions for News
In-Article Native Ads
Responsive native units that match your editorial design. High CTR without disrupting the reading experience. Supports Google AdX and programmatic guaranteed deals.
Header Bidding
Prebid.js with 15+ demand partners competing in real time. Client-side and server-side configurations tuned for news page-load patterns.
Lazy Load & Viewability
Ads load only when the viewport approaches them, preserving CWV scores. Smart pre-fetching ensures zero blank impressions.
Smart Ad Refresh
Viewability-triggered refresh with configurable frequency caps. Doubles available impressions on long-read articles while staying within IAB guidelines.
Ready to Grow Your News Revenue?
Join publishers generating 40%+ more revenue with our newsroom-optimized monetization stack.