Google Ad Manager (GAM) and AdX are powerful platforms that help publishers monetize their websites and apps. However, failure to comply with Google’s policies can result in ad restrictions, revenue deductions, or even permanent account termination.
To ensure long-term success and stable earnings, it is critical to understand and follow Google’s policies. This blog will cover:
✅ Why policy compliance is essential
✅ Common reasons for Google policy violations
✅ Best practices to avoid account termination
✅ How to prevent your site from being flagged as MFA (Made-for-Advertising)
Why Policy Compliance Matters?
Google enforces strict policies to maintain ad quality, protect advertisers, and ensure a positive user experience. If a publisher violates these rules, Google may:
❌ Issue warnings requiring corrective action
❌ Apply revenue deductions due to invalid traffic or poor ad placements
❌ Suspend or permanently disable your GAM or AdX account
By maintaining compliance, you protect your earnings and secure long-term revenue growth.
Common Reasons for Google Policy Violations
1️⃣ Invalid Traffic (IVT)
🚫 Clicking your own ads or encouraging artificial engagement
🚫 Using bot traffic, click exchanges, or paid-to-click services
🚫 Buying low-quality traffic from unreliable sources
✅ Monitor traffic sources using Google Analytics, Ad Manager reports, and fraud detection tools
2️⃣ Low-Quality or MFA (Made-for-Advertising) Sites
🚫 Websites designed solely for monetization, with minimal valuable content
🚫 Pages with autoplay videos, excessive ads, or misleading elements
🚫 Websites that lack engagement, proper site structure, and real user intent
✅ Focus on high-quality, engaging, and informative content
3️⃣ Misleading Ad Placement
🚫 Ads too close to navigation menus or buttons
🚫 Ad layouts designed to trick users into clicking ads
🚫 Stacking multiple ads in a single space (Ad Stacking)
✅ Use proper ad spacing and ensure ads do not interfere with site navigation
4️⃣ Adult, Illegal, or Restricted Content
🚫 Hosting adult, gambling, illegal, or pirated content
🚫 Embedding hacked software, misleading claims, or deceptive offers
🚫 Using banned keywords to manipulate search rankings
✅ Ensure all content follows Google’s Publisher Policies
5️⃣ Non-Compliant Traffic Sources
🚫 Using pop-ups, forced redirects, or malware to generate traffic
🚫 Participating in spammy email marketing or deceptive traffic schemes
🚫 Over-relying on Facebook Swipe-Up traffic (many accounts have been terminated due to this)
✅ Rely on organic traffic, SEO, and compliant paid ads
6️⃣ AdSense & AdX Compliance Violations
🚫 Encouraging users to click on ads for support
🚫 Embedding ads in non-compliant locations like pop-ups, emails, or deceptive placements
🚫 Manipulating keywords in site content to get higher-paying ads
✅ Follow Google’s Ad Placement Guidelines
Best Practices to Protect Your GAM & AdX Account
1️⃣ Regularly Monitor Traffic Quality
🔹 Use Google Analytics and Ad Manager reports to identify suspicious traffic sources.
🔹 Block bad traffic sources in Google Ad Manager settings.
2️⃣ Keep Your Ads.txt File Updated
🔹 Ensure that your ads.txt file only includes authorized ad partners.
🔹 This prevents ad fraud and protects your earnings.
3️⃣ Follow Google’s Ad Placement Guidelines
🔹 Ads should not cover more than 60% of site content.
🔹 Avoid deceptive ad placements that lead to accidental clicks.
4️⃣ Publish High-Quality Content & Avoid MFA Tag
🔹 Use a user-friendly theme with proper navigation and structure.
🔹 Maintain at least 30 well-written, plagiarism-free articles before onboarding to AdX.
🔹 Regularly update content to improve engagement and SEO.
🔹 Avoid AI-generated content without human edits (ChatGPT, etc.).
5️⃣ Implement Strong Website Structure
🔹 Ensure your site has important pages, including:
✅ About Us
✅ Privacy Policy
✅ Terms & Conditions
✅ Contact Us
🔹 Use categories and proper tagging to organize content efficiently.
6️⃣ Stay Updated with Google’s Policies
🔹 Google updates its policies frequently—review them regularly to stay compliant.
🔹 Subscribe to Google AdSense policy updates and Google Ad Manager newsletters.
🚨 How to Prevent Your Site from Being Flagged as MFA (Made-for-Advertising)
Many publishers lose monetization due to their site being flagged as MFA (Made-for-Advertising). MFA sites are low-value websites that exist only to serve ads, rather than providing valuable user content.
To avoid MFA classification, follow these best practices:
🚫 DO NOT overpopulate your site with ads instead of valuable content.
🚫 DO NOT use misleading titles, pop-ups, or excessive ad refresh techniques.
🚫 DO NOT use autoplay videos with no real content.
✅ DO provide genuine, informative, and engaging content that attracts real user interest.
✅ DO use a healthy content-to-ad ratio—prioritize readability over monetization.
✅ DO ensure your website has real engagement metrics (longer session durations, lower bounce rates).
Pro Tip: Google frequently audits websites—keeping your site compliant will help sustain your revenue and avoid penalties.
🚀 Final Thoughts
Following Google’s best practices is essential for ensuring long-term success in digital monetization. Proactively managing traffic sources, optimizing ad placements, and staying compliant with policies will help you protect your account and maximize revenue.
If you need expert support in managing your GAM & AdX account, optimizing ad placements, or improving traffic quality, contact H&T GAMING today!
📲 WhatsApp: +44 7947 149341
📧 Email: support@hntgaming.me
💬 Skype: live:.cid.dc7ea8e6a360606e
Let’s build a sustainable and policy-compliant monetization strategy together! 🚀
